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Customer Identity and Access Management Key Features

Unlock seamless, secure digital experiences with Intragen's cutting-edge Customer Identity and Access Management (CIAM) solutions. From effortless logins to robust data protection, we empower you to build trust while driving growth.

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What is a CIAM solution?

CIAM (Customer Identity and Access Management) refers to a system or framework that enables organisations to securely manage and control how customers register, authenticate, and interact with their digital services. Unlike traditional Identity and Access Management, which is focused on employees, CIAM is tailored to external users such as customers, partners, and end-users, ensuring both security and convenience. This foundation underpins many CIAM benefits that organisations and customers rely on today.

 

CIAM is vital today as it balances strong security with seamless customer experiences. It protects personal data, ensures compliance with regulations like GDPR, and enables convenient logins, all while helping businesses build trust and improve engagement. These CIAM benefits highlight why modern organisations invest in such solutions.

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What are the key features of a CIAM platform?

The right features make all the difference. These CIAM features are essential to deliver both security and convenience. Customer Identity and Access Management empowers customers to enjoy effortless access while giving organisations the control they need to safeguard data. From login to profile management, these features ensure every interaction is seamless, secure, and customer-friendly.

 

Below are some of the most common CIAM features found in leading platforms.

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Single Sign-On (SSO) - using a single identity to access all your services.
Multi-Factor Authentication (MFA) - more than one verification method.
User Registration - secure and simple registration, capturing required profiling data.
Seamless Access - support for access across multiple devices and platforms.
Data Privacy Controls - customers can manage privacy settings and consent preferences.
Profile Management - allowing users to keep their profile data up to date.

How CIAM impacts your organisation

CIAM is not just about identity management - it’s about creating real value for your organisation and your customers. By combining frictionless access with world-class security, organisations can build trust, reduce costs, and drive stronger relationships. The CIAM benefits extend across customer experience, operations, and long-term organisation growth.

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Improved Customer Experience - CIAM features reduce friction in access and provides smoother, more intuitive interactions.
Protection of Customer Data - better security practices, encryption, MFA, consent, and strong access controls to guard sensitive information.
Reduced Operational Costs - by automating workflows, enabling customer self-service, and cutting down on manual support/admin tasks.
Optimised Organisation Value - better conversion, higher customer retention, trust, loyalty, leading to long-term revenue growth.

 

Better Customer Insight - with profiling, having up-to-date profiles and consent/preference data helps you know your customers more.

CIAM use cases in practice

The CIAM benefits and capabilities deliver tangible value across a wide range of industries. By combining secure access, seamless user experiences, and robust data management, organisations can meet the unique demands of their sector.
Retail and eCommerce - Frictionless onboarding: Customers can create accounts and check out quickly, reducing cart abandonment.
Banking and Financial Services - Stronger fraud prevention: Multi-Factor Authentication and real-time threat detection protect sensitive financial data.
Healthcare - Regulatory compliance: Privacy and consent controls help organisations meet GDPR, HIPAA, and other Healthcare regulations.

Media and Entertainment - Personalised digital experiences: Profile management enables tailored content recommendations and subscriptions.

Travel and Hospitality - Scalable Access Management: Supports millions of frequent travellers accessing bookings and loyalty programmes seamlessly.
Telecommunications - Improved customer insights: Behavioural analytics help optimise service plans, upselling, and customer support.

The CIAM solutions we offer

Intragen works with trusted vendors such as Okta and One Identity to provide you with comprehensive CIAM solutions. These combine practical CIAM features with measurable benefits to enhance customer journeys.

OneLogin Customer Identity

OneLogin Customer Identity, provided by One Identity, helps protect your customers’ journeys and sensitive information while delivering a personalised experience. By safeguarding against data breaches and fraudulent activity, it enables organisations to maintain customer trust and confidence.

 

If you would like to learn more about OneLogin Customer Identity, please get in touch with us or request a demonstration of the solution.

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Auth0 by Okta

Intragen is proud to be an Okta Partner and to offer the Auth0 solution. As a leading CIAM platform, Auth0 enables organisations to build stronger relationships with their customers by providing secure, branded access to online services. Its modern, scalable design ensures an excellent user experience today, while keeping you prepared for the digital demands of tomorrow.

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Find out more about Customer Identity & Access Management

From consultancy to integration and beyond, Intragen supports your organisation with our CIAM solutions

Talk to our CIAM experts