Fans expect a single, seamless relationship with your organisation across apps, ticketing, memberships, streaming and retail. When identity is fragmented, experience suffers, insight weakens and digital growth slows.
A modern customer identity foundation connects platforms, builds trust in fan data and protects high-value journeys - while giving teams the flexibility to innovate faster.
Digital ecosystems in Sports, Media and Entertainment evolve quickly. New services appear, partners integrate, campaigns launch, and demand spikes around fixtures, releases and events. Fans still demand simplicity.
Common signals organisations recognise:
Modern customer identity becomes a growth and experience enabler, not just an authentication layer. When designed well, it underpins acquisition, engagement, data confidence and security across every digital interaction.
Instead of sitting behind the scenes, identity becomes the connective tissue between fans, platforms and commercial outcomes.
Reduce barriers to entry with progressive profiling, social and passwordless options, and consistent journeys across properties. Capture the right data at the right time instead of overwhelming fans at first contact.
Remove friction from login and account recovery. When returning users can access content, tickets or subscriptions quickly, abandonment drops and engagement rises.
Unify identities across streaming, ticketing, memberships, retail and partner platforms. Fans experience one relationship with your organisation, not multiple disconnected systems.
Build trust in customer data by linking activity to a single profile. Marketing and digital teams can deliver relevant offers, content and communications with greater confidence.
Detect suspicious behaviour, bot activity and compromised credentials earlier. Protect high-value accounts while maintaining a smooth experience for legitimate fans.
Launch new services, campaigns and integrations faster with identity designed as a flexible platform rather than a constraint. Product teams can evolve experiences without re-engineering access every time.
Intragen partnered with the AFL to modernise fan identity across a rapidly expanding digital ecosystem. The goal was to simplify access, reduce registration and login friction, and create a scalable foundation for future growth.
Delivered in just 12 weeks, the AFL iD service has since expanded across more than 20 integrated platforms. Over 700,000 fans registered within the first 18 months, and the model continues to support new digital experiences as they are introduced.
Customer identity in Sports, Media and Entertainment must work in the real world: under peak demand, tight commercial timelines and constant change.
We help organisations connect complex ecosystems, strengthen trust in customer data and deliver secure, scalable experiences that last. Our work in customer identity is strengthened by deep experience across broader Identity and Access Management programmes.
Intragen understand that identity success is not measured at go-live, it's proven in daily operation, under real demand, as your ecosystem continues to evolve.
If identity is slowing down digital change, limiting marketing confidence or increasing risk, a structured conversation can clarify where improvement will have the greatest impact.
Explore how modern customer identity could accelerate your digital strategy.
